Saturday, May 19, 2012

MediCard's 25 Years of Building a Healthy Nation


 Dr.  Nicanor D. Montoya believed that if a person could just put away this small sum of money daily, he could already pay for his hospitalization.  From this basic philosophy, MediCard (Philippines) Inc.  started it's humble beginnings.  With a mission to provide quality comprehensive healthcare services to many Filipinos, at a cost we could afford.
 Twenty-five years of milestones was celebrated last May 15, 2012 at the Rizal Ballroom of Shangri La, Makati City.   With a theme "Building a Healthy Nation,"  the night was a tribute to the first HMO in the country, its people, and the companies who benefited and have partnered with them.   To set the night off was a buffet of good food, Shangri La could offer.


Bloggers Jo Arce ( Wallflower of the Jeepney) and Camille Salazar (No Malice in Wonderland)
 

 After the sumptuous spread of noshes, the program began.    

To symbolize its rebirth after 25 years of being a pioneering HMO in the Philippines, Medicard unveiled a refreshed corporate logo as part of a corporate strategy that stresses the company's brand promise of giving the best healthcare available.
"Our new branding strategy is aimed at demonstrating how MediCard is uniquely different as an HMO run and founded doctors," said MediCard president Dr. Nicky Montoya.."
The re-branding exercise coincided with MediCard's 25th year of bringing better value to costumers. Throughout the history, MediCard has continuously adapted to the changing times. Thus, the company embarked on refreshing its brand identity to remain relevant and up-to-date in a market environment that is becoming increasingly more knowledgeable and therefore more critical about the image that organizations are portraying.
With consumers having higher expectations than ever and a lower tolerance for anything that is below par, MediCard aims to instill peace of mind and fulfillment, which are characteristics represented in the logo by the purple hue. Blue, which has been MediCard's official color, represents trust, reliability, and calmness. The four Rx symbols that rotate clockwise from a single icon to convey the message to MediCard clients that they can avail of affordable medical services round the clock through its partner doctors and medical institutions. The new logo also uses typefaces that make the brand look modern and refreshing.
The new logo also embodies MediCard's corporate culture. "We place an extremely strong emphasis on doing business the right way for both our customers and our employees. That means caring for them and treating them more as partners, being responsive, and anticipating their needs", Dr. Montoya said.
 
 Artists from ABC 5 gave everyone a remarkable entertainment.   It's also great  to see Ryan Agoncilo and Iya Villana host the night.  
Here is the list of the awardees for every ones resource.
AWARDEES
1
Phil. Daily Inquirer
2
Toyota Motor Philippines
3
Bathala Marketing Industries Inc
4
Scopro Optical Co. Inc
5
Citibank N.A.
6
Trends & Technologies Inc
7
IBM Phils Inc
8
Phil. Star Daily Inc
9
Uptown Industrial Sales Inc
10
Alcatel Lucent Phils
11
Limtong Group of Companies
12
Manila International Freight Forwarders, Inc.
13
Megaworld Corporation
14
Healthy Options Inc
15
Republic Cement Corp (Bulacan Plant)
16
Pearl Energy Philippines Operating Inc (formerly Covanta)
17
New Trends International Corp
18
Euro Pacific Resorts Inc
19
Concrete Master Inc
20
Arcya Glass Corp
21
Landbank of the Philippines
22
GMA 7
23
Banker’s Association of the Philippines
24
Citilink
25
Manila Pavilion


Special Award
MANILA HOTEL – FIRST CLIENT 

2 comments:

I would love to hear your thoughts on my post, care for a comment?