More and more households are relying on IVO, a leading name in water
purification. It has become a popular retail brand, renewing its commitment to a
sustainable future by rolling out more eco-friendly water filters nationwide.
Knowing how well-loved IVO is, it's about right to expand its
availability, thus the partnership with ACE. In the recently concluded event in ACE Hardware in Megamall, they announced that the said brand will be available to more than 100 Ace Hardware stores by the end of the year.
Attended by media people and influencers and with the beautiful Shaina Magdangal gracing the simple event.
What IVO offers
Good things really do come in
small packages, like a water filter. IVO may be tiny, but it is packed with
benefits. Backed by Japanese technology, IVO ensures that the tap water you
drink is safe and fresh. It uses advanced technology such as the hollow membrane,
used in dialysis to purify blood, to catch even the smallest contaminants.
In addition to its
technology, IVO helps address plastic pollution, one of the largest
contributors to climate change. According to Oceana, a marine protection group,
two garbage trucks’ worth of plastic is dumped into the ocean every minute.
This staggering amount highlights the urgent need for sustainable products like
IVO.
Each IVO filter can purify up
to 1,500 liters, equivalent to 79 large water jugs or 5,000 small plastic
bottles. IVO simplifies life by removing the need to constantly purchase water
stored in bulky containers.
Additionally, IVO is
practical for everyday use. It eliminates the need to buy and carry bulky water
containers. By simply attaching the filter to their faucet, users enjoy a
continuous supply of clean water.
Shared commitment
“The wider availability of
our products is part of our ongoing commitment to provide alternative solutions
for a sustainable future,” said Donna Yan, President of IVO Philippines.
“Through our partnership with Ace Hardware, we hope to empower more households
and businesses to take steps in minimizing their plastic footprint,” she added.
ACE Hardware shares IVO’s
passion for sustainable practices, as shown by its consistent support of green
initiatives over the years.
Ace Hardware recently won two
awards at the Retail Asia Awards 2024 for its best practices. The company was
named ‘Retailer of the Year – Philippines’ and received ‘Customer Service
Initiative of the Year.’
In 2022, the Retail Asia also
recognized Ace Hardware for promoting sustainable products through the “Green
Finds” program. The Retail Asia Awards recognize top innovations in the
region's retail industry.
Impact of Partnership
The collaboration goes beyond
increased market visibility. Because of Ace Hardware’s wide reach, more
Filipinos can benefit from high-quality, eco-friendly filter. The more
Filipinos switch to sustainable solutions, the better it is for the Earth. The
partnership is also a call to action – so that other businesses may follow suit
and minimize their environmental footprint.
Ivan Manzo- Product Manager, IVO
Joan Diego- Toray
Adrian Tan- Toray
Inna Alonso- Business Development Manager, IVO
Hiroyuki Iwaki- Toray
Donna Yan- President, IVO
Shaina Magdayao- IVO Ambassador
Mon Albert- Head of In-store Marketing, Ace Hardware
Jeremy Techico- Merchandising Division Head, Ace Hardware
Ronald Roldan- Head of Marketing, Ace Hardware
Edwin Ting - SVP Operations, Ace Hardware
Nicolas Dy - Deputy General Manager, Ace Hardware
