The Philippines top billed as the featured destination in this year’s MODE Tour Travel Mart, which was held from 13-16 October at the Seoul Trade Exhibition & Convention (SETEC) in Gangnam-gu, Seoul.
Department of Tourism (DOT) Assistant Secretary Gwen Cads-Javier led this year’s Philippine participation in the annual travel show.
She said the DOT will continue to chalk up bigger share of the Korean travel market. “We will be persistent in asserting our presence in this high-spending tourist market by participating in as many travel shows as possible, and even in local festivals in Korea such as the recently concluded Multicultural Festival where the Philippines prominently figured and the forthcoming Lantern Festival,” the Assistant Secretary added.
According to Tourism Promotions Board (TPBPHL) Deputy COO Maricon Ebron, who accepted the country recognition on behalf of Tourism Secretary Wanda Teo, the Philippines has been joining the international travel show in Seoul since it debuted in 2014.
This year, 20 Philippine companies joined the travel show featuring new tour packages, prime accommodations and destinations.
In a data provided by PDOT Korea, Philippine sellers booked a total of 1,482 sales generating an estimated revenue of KRW590,000.000 (approximately USD536,364 or Php25,745,455.00). Among the top Philippine destinations of Koreans include Cebu, Boracay, Palawan, and Bohol.
A pioneer in the wholesale travel business in Korea, Mode Tour has been engaging with top-quality travel wholesale industry for more than two decades already.
With overseas offices in London, Tokyo, and Beijing, Mode Tour has been listed as one of the ‘15 Best Companies,’ and won the ‘Best CEO prize in 2012. It also boasts of a strong network in the entire South Korea with more than 800 partners nationwide.
Mode Tour Travel Mart draws an annual total of 65,000 visitors and books 9,000 guest reservations. According to the organizers, South East Asia, including the Philippines, shows the highest sales of tour packages, representing 12.5 of the total KRW8billion overall sales.
Korea remains as the Philippines’ biggest visitor-generating market with arrivals summing up more than one million annually since 2012. A total of 828,911 Korean arrivals have been registered for the first seven months of 2016, which makes up 23.42 percent of the total foreign arrivals to the country.