Monday, November 21, 2016

The Grand Finale of SM Hypermarket’s Streetfood Festival

For me nothing beats Filipino street food. although occasionally I would dream of trying out hawker food from other Asian countries, I would not ever exchange an experience with a funny and accommodating "Manong" preparing my "turon" or "kwek-kwek."

But there is something about getting one's usual street food fix, it's the memories that come back to life every time you dip your fish ball into the plastic jar of sweet orange-colored sauce, or lining up to get your "puto-bumbong" after attending a 5 am mass.  Those days are never gone, only sometimes forgotten.

We all know that street food perfectly sums up how much, we Filipinos love food. What doesn't cost so much meant s many things to be enjoyed and they are yummy too! It is one of the reasons why the Philippines is among the top food destination in the world. Street food has become more than just something to soothe the rumblings in the tummy.  It’s a rich traditional culture that every Filipino cherishes and even associates precious memories with; the excitement of hearing the magtataho, the barkada feasting in fishballs, kwek-kwek, and isaw, but then even after seeing my crush gorge on balut, I still couldn't oicture myself enjoying it.

Having successfully showcased the rich street food culture of the Philippines in SM Fairview, SM Valenzuela, SM Bicutan, and SM Molino, SM Hypermarket saves the best for last in their Streetfood Festival Grand Finale at SM Mall of Asia (MOA). The food event that thousands have indulged in cooks up a finale that retains its winning ingredients of food, discounts, freebies, and demos while adding more spice to the already superb mix.

Aside from great deals on favorite food buys allowing shoppers to recreate the streetfood experience in their homes, coming back are the fantastic specialties from SM Eats, Cebu Lechon Belly, and Southern Dairy. The well-known foodie paradise, Baga Manila, joins the event bringing, not only grilled Pinoy delights but also American burgers, Japanese sushi and tempura, Vietnamese spring rolls, Korean bibimbab, Mexican nachos and tacos, Mediterranean steaks, Middle-Eastern shawarma, US pancakes, desserts, and a lot more. Celebrity chefs will also be at the event to demo how to cook different dishes ranging from impressive potlucks to easy-to-make merienda for the kids. The Streetfood Festival Grand Finale will also draw the lucky winner of P100,000 shopping spree at SM Hypermarket.

 So what makes the Grand Finale the biggest one yet? SM Hypermarket, along with its event sponsors Nestle, Unilever, Purefoods, CDO, Del Monte, Alaska, Farm Fresh, Frabelle, P&G, Bounty Fresh, RFM Selecta, Delimondo, Tulip, Mama Sita’s, Kopiko, and Minute Maid, brings everyone’s favorite celebrities Xian Lim, Betong, Love Anover, Marlo Mortel, Diego Loyzaga, Chef Sandy Daza, Chef Rob Pengson, It’s Showtime’s #Hashtags, and the players of PBA team Purefoods Star Hotshots Mark Pingris, Ian Sangalang, at Allein Malicsi to take photos with fans and enjoy the vast street food offering.

Diego Loyzaga
“We are really very happy to get to celebrate the streetfood culture with our shoppers. Everyone’s just enjoying everything from the promos to the delicious food. We actually can’t wait for next year’s Streetfood Festival. We guarantee that it’s going to be bigger with more brands and more food for everyone to enjoy” said Ms. Josie Tamayo, SM Hypermarket SVP for merchandising.

With over 40 booths of delicious food and irresistible deals, celebrity appearances, refreshing cooking demos, a 100,000 shopping spree, and a lot more, the SM Hypermarket Streetfood Festival Grand Finale serves the same dish everyone has been craving for only grander, tastier, and definitely a whole lot tastier!

See you then on next year's SM Hypermarket Streetfood Festival.


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