EVENTS: FILA's Skele-Toes' Grand Launch at the Fila Polo Cup 2012

       I am not a sporty person, in fact, I'm lazy when it comes to exercising, well I also find it hard to excuse my self from the household chores that make my days.
       But because of this, I ran in the morning.  I got the idea from the couple we were with last night, they too decided to walk to the taxi stand to lose some pounds and get their nerves pumping.
       Though I'm not yet wearing their new line of sport shoes, I still ran...Why?  
        Here are the reasons  why...

and these...

        This concluded the Polo match con charity event of the FILA Skeletoes launch.  A grand march of Chefs, and food servers carrying what seemed to be a feast in the middle of the Enrique Zobel  field of the Manila Polo Club.    The sky grew dark but made a dusky background for an awesome fireworks display.   What  a party indeed, people were on the field, enjoying the feast  while watching the sky lit up with much color and spark all with the music from Articulo band.   Champagne, bottles of  wine,  food overflowing and friends mingling.

My two kids enjoyed the event specially the fireworks

 Oh and yes these guys also gave me the inspiration to go a mile or two, well I guess you know why.

L-R, Tessa Prieto-Valdez, Abs, Abdelkader, Borgy Manotoc, FILA's Pres. Cris Albert and Georgina Wilson

        Indeed,  all eyes are traditionally fixed on the action when the “sport of kings”was played, but at this year’s edition of the Fila Polo Cup, another feature stole a big chunk of that attention from the field.  As Fila launched  a head-scratchingly unique campaign at the event where fans of the revolutionary Skele-Toes four-toed shoes could stand to win a starring role in a travel and lifestyle documentary.  For a while a few extra heads turned away from the game and turned to Fila's event where Skele-Toes were seen  on the feet of endorsers and event hosts Tim Yap, Borgy Manotoc, Georgina Wilson, and  Abs Abdelkader.

Tim Yap spotted wearing Skele-toes, hosted with Georgina Wilson

        If you happen to be asking about Manila Club's polo games, here are a few monumental write-ups. Since 2003, the Cup has been one of the brightest highlights of the local sports calendar, not just for the action but also for the glitz and glamour.  The 2012 Fila Polo Cup  out-shined the rest once again with a fun-filled roster - aside from the Skele-Toes #whattheheckisthat campaign launch, there were performances by the band Articulo, a special Dexter Santos choreographed dance number, styled by Leeroy New, installation art by Denis Lagdameo, and JM Rodriguez sung the National Anthem.  Of course, FILA’s first couple Cris and Butch Albert graced  the occasion, along with FILA  VP of Advertising Ana Abad Santos.  Butch again led his team for the Low Goal Game while Tessa Prieto-Valdes and Cris Albert  did  the Ceremonial Toss for the High Goal Game.  Over-all event director is Rem Zamora.

 

JM Rodriguez

        “What the heck is that?”

 

         This isn’t a question usually heard in Fila-hosted parties, certainly not in the Fila Polo Cup, but the company is anticipating a few raised eyebrows, a bit of head-scratching, and a lot of #whattheheckisthat comments from the crowd with the launch of the unique Skele-Toes campaign. 

          So what the heck is #whattheheckisthat?  Simply put, all one has to do is look for the most amazingly strange, weird, odd, unbelievable, and what-the-heck-is-that reaction inducing photo, post it to the FILA Philippines Facebook page, and the Facebook community votes for a winner.  The top #whattheheckisthat submitter then gets to star in an exciting travel & lifestyle documentary wearing his or her favorite Skele-Toes.

       

           As always, the 2012 Fila Polo Cup pairs fun with social responsibility.  Sales of products during the event will benefit the iSport Life Ministries.  FILA President Butch Albert is calling people to support his project “500 For 500” by Operation Compassion.  With every purchase of Skele-Toes, 500 pesos will go to the 500 families affected by typhoon Sendong.  Additionally, guests may also donate at the registration area.

         Fila shops are located at the following branches:  SM Mall of Asia, SM Megamall, SM Cebu, Ayala Malls Glorietta, Ayala Malls Trinoma,  Ayala Malls Pavilion, Ayala Malls Market! Market!,  Ayala Malls Cebu, Ayala Malls Marquee Pampanga, Robinsons Galleria, Robinsons Ermita, Robinsons Cebu, Robinsons Iloilo, Robinsons Bacolod, Robinsons Lipa, Robinsons Metroeast, Robinsons Dumaguete, Robinsons Tacloban, Robinsons General Santos, Robinsons Ilocos Norte, Limketkai Cagayan de Oro, Island City Mall Bohol, Festival Mall Alabang, Ever Commonwealth, Ever Cainta, D’Mall Boracay,  Gaisano Capital Tacloban, Gaisano Capital Ormoc, Gaisano Capital Kalibo,  NCC Mall Davao,  NCC Mall Tagum, LCC Legazpi

          “What the heck is that?” has been  the catch-phrase of the day at the 2012 FILA Polo Cup.  And will be for the rest of the duration of the campaign and photo contest on Facebook.. 
           Class, cutting-edge, coolness, and charity are in the mix for the 2012 Fila Polo Cup, seasoned with a little wackiness via the FILA Skele-Toes #whattheheckisthatcampaign launch. This all happened yesterday, February 5, 2012, which started at 2 pm and ended at 7pm.

            For more information about Fila, log on to www.fila.com.ph.  Like filaskeletoesph on Facebook and follow @filaskeletoesph on twitter.