Thursday, February 16, 2017

Best of All, It's in Hong Kong Campaign

A couple of weeks back Hong Kong Tourism Board had launched a new marketing campaign in the Philippines, touted as  ‘Best of All, It’s in Hong Kong.’ It aims to highlight the rich diversity and quality of experience the city has to offer to visitors around the world.  I myself was taken aback and had started contemplating whether my budget permits after our Europe tour on May.

Four videos starring local personalities and the city’s stunning skyline and scenery showcase the very best of Hong Kong – focusing on gourmet dining, fashion & entertainment, family adventures by land, sea and sky, and the Great Outdoors – all introduced by locals who know Hong Kong best.

Ms Becky Ip, Deputy Executive Director, Hong Kong Tourism Board, shared, “We want Filipino visitors to see, feel and have a taste of the best Hong Kong can offer through the eyes of locals via this campaign. From the videos, Filipinos can discover the breathtaking intensity, surprising contrasts, rewarding variety and captivating style, within Hong Kong. This new brand campaign will take Hong Kong to new heights as a destination by connecting and inspiring Filipinos, especially young people and families, to travel to Hong Kong and experience the best and most authentic Hong Kong moments.”

A core must-have experience of Hong Kong is ‘Dining’. Boasting a vast diversity of dining experiences from unique local street food to Michelin-starred restaurants to world-class international cuisine, Hong Kong allows travelers to eat the entire world within the city – making it a true “culinary capital of Asia”.

Chef Margarita shares her love for Hong Kong and how Hong Kong inspires her

One thing that always connects Filipinos to Hong Kong is the shared love for food. Asia’s Best Female Chef, Margarita Forés’ strong passion for Hong Kong has landed her an opportunity to be part of the filming of the gourmet dining video, and also inspired her to create a special menu that fuses Filipino and Hong Kong flavors.

“I am honored to be able to marry two of my favorite things, Hong Kong and my passion for cooking, and contribute to Hong Kong’s latest brand campaign,” shares Chef Margarita. “I hope that through my specially-created dishes, fellow Filipinos will be able to savor the best tastes and experiences Hong Kong has to offer, and discover Hong Kong to create their own unique authentic experience.”

She also adds, “For Filipinos, food means celebrations, togetherness and hospitality. It is no surprise why we keep flying to Hong Kong, to enjoy an exciting variety of food options. Personally, I love exploring traditional dishes that reflect the heritage and cultures of Hong Kong.”

Apart from the food, Hong Kong is also Chef Margarita’s favorite travel destination because of its booming and stylish fashion scene. The city’s attractions also never fail to delight families, just like Chef Margarita who used to bond with her son by visiting Hong Kong Disneyland and Ocean Park.

Chef Margarita is also amazed by the less known side of the city - natural landscapes. Hong Kong has green mountains, beaches and outlying islands to explore and enjoy the natural breathtaking scenery; suitable for Chef Margarita’s healthy lifestyle.

Philippines tourism trends / outlook

The Philippines remains an important source market with more than 700,000 Filipinos visiting Hong Kong each year.

In 2016, visitor arrivals from the Philippines recorded a healthy double-digit growth and this growth momentum will continue. This shows that Hong Kong is still a very popular destination for Filipinos, particularly in celebrating occasions, enjoying theme parks and attractions, shopping and café hopping; as well as exploring the outlying islands and embarking on hikes to appreciate the natural scenic beauty.

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