Saturday, August 29, 2015

Comfortable Anywhere: Breastfeeding at Work, A Philips AVENT Advocacy

Oxytocin, my favorite word right now, widely known as a "love hormone" or "cuddle hormone" has been mentioned in the recent event I've attended.  Oxytocin is released into the bloodstream to produce its classic effects on the uterus and breast milk, but it is also released into defined regions of the brain that are involved in emotional, cognitive, and social behaviors.  Though many also attribute that it does not act alone in the chemistry of love, but is "just one important component of a complex neurochemical system that allows the body to adapt to highly emotive situations."
Last August 26, 2015, I had the pleasure to visit Philips office in Sunlife Center, BGC.  This is for the launch of their new advocacy, COMFORTABLE ANYWHERE: Breastfeeding at Work.  In collaboration with Philips Avent, they have announced their commitment to helping mothers breastfeed for longer.  This means that they know how important for mothers to naturally feed and nourish their babies to up to 2 years, even though moms are working.
The announcement which was headed by RJ Buenaventura, General Manager for Philips Consumer Lifestyle, was very much fitting since August has been mandated as the National Breast-feeding Awareness Month.  As he said, " At Philips Avent we're committed to supporting parents and their babies, giving them the best start in life to set the stage for healthy futures.  We know that most new moms want to breastfeed their baby because they believe it's healthier for them.
I have been advocating breastfeeding ever since DOH have campaigned for the said advocacy.  Remember Breastfeeding TSEK?  For one, I'm a mom who have breastfed babies, I actually had four and all of them had been purely breastfeed for at least 8 months. I felt a tad guilty for not being able to have them fully breastfed for two years, which was said to be optimal.  I'm glad that seasoned have definitely changed and for the better.  More and more moms have decided to breastfeed their own babies, even moms who are in the workplace. 
When I got pregnant, I had made the ultimate decision not to work, to stay at home and be a home-maker, but mainly to religiously breastfeed my baby, this stayed true to all four of my children.  Every time I'd get pregnant, I would resign from work or not apply anymore not until the baby is about old enough to be with a caretaker.  Those were challenging years for women who either needed to push a career or earn stably.  For a breast-feeding mom like me, a major concern would be to face issues in the workplace which was at my time does not have a strong support for breast-feeding.  Another is not being to of course breast-feed the baby.  There weren't a hefty number of good breast pump at that time yet.
Today, moms have Philip AVENT to rely on, when it comes to breastfeeding related stuff and a high end reliable breast pumps.  In addition to these is the said advocacy Philips is campaigning for.  This I believe would empower more moms in the working comunity.  As this is said they would love to give assistance to any company who also gears up to this practice and they could give counseling in how to set up a conducive facility for breastfeeding employees.

Kudos to moms who are pro-beastfeeding and kudos to Philips for rooting up to moms of future leaders of the country.

1 comment:

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