Thursday, January 27, 2011

Just Sharing a Bit of Love for Nutella

World Nutella Day Celebrates 5th Anniversary!

Thousands of bloggers and fans worldwide celebrate Italy's edible treasure with online and offline tributes for the 5th anniversary of World Nutella Day on February 5, 2011.  Milan, Italy January 25, 2011 - On February 5, 2011, thousands of fans around the world will once again celebrate their love for one of Italy's national, edible treasures: Nutella. 

This year's event will be the 5th annual World Nutella Day honoring the chocolate-hazelnut spread; American writers in Italy Sara Rosso and Michelle Fabio began the holiday in 2007 to encourage Nutella enthusiasts worldwide to enjoy and get creative with Nutella.  Although many Italian and other European children fall in love with Nutella from an early
age, the spread is just really hitting English-speaking markets and around the world; no
matter how old you are the first time you try Nutella, though, the excitement is palpable
and memorable. World Nutella Day is the perfect day for adults everywhere to experience a second childhood and discover Nutella.

Online tributes to the sweet treat in previous years have included homemade recipes,
picture collages, and even haikus. Also at, the online home of the event,
fans can find the top collection of Nutella recipes -- over 500 ways to enjoy Nutella in
everything from cookies and cupcakes to drinks and pizza as well as Nutella substitute
recipes for those who would like to make their own homemade version.

"Thanks to World Nutella Day, we've seen a sharp increase in Nutella's buzz online, and it's
all fan-driven! Google's search volume for Nutella has more than doubled in the past 5
years, and there was no Nutella recipe search traffic before World Nutella Day. Now we're
the #1 source of Nutella recipes on the web," said co-host Sara Rosso.

This year, hosts Sara and Michelle have several messages about real live World Nutella Day
parties being organized by Nutella Day fans all over the world; more suggestions on how
you can celebrate wherever you are can be found at

"Although Nutella execs have long positioned the spread as a breakfast food, World Nutella
Day fans have made clear that one of life's sweetest pleasures is discovering new ways to
incorporate Nutella into old recipes -- and we're here to encourage that," adds co-host
Michelle Fabio.

About World Nutella Day:
World Nutella Day, was created in 2007 by Sara Rosso, an American
writer living in Italy, and is currently co-hosted by Sara and Michelle Fabio, another American writer living in Italy. Lovers of Nutella get creative with the chocolaty-hazelnut
spread and blog about their creations or send in recipes and photos. 

Aside from the website, which boasts a list of more than 500 Nutella recipes from all over the globe, World Nutella Day can also be found @nutelladay on Twitter and on Facebook at World Nutella Day's Facebook fan page has over 14,000 fans and growing quickly, with fans from all over the world: from Kuwait to France to the Philippines; 75% of fans are women and 68% of all fans are between 18-44.

About Sara Rosso:
Sara Rosso is an American digital strategist, writer and photographer living in Milan, Italy.
She writes about food at Ms. Adventures in Italy, and about tech talk and growing your
business at When I Have Her photography has been published in The Wall Street Journal and La Cucina Italiana, and links to her other online projects can be found at
She tried Nutella on her first trip to Italy in 1994 and tried not to gain the “Nutella 15″ when studying abroad years later. She’s been living in Italy since 2003. Sara can be reached via @rosso on Twitter and

About Michelle Fabio:
Michelle Fabio is an American freelance writer and attorney who has lived in her family’s
ancestral village in Calabria, Italy since 2003; she blogs at Bleeding Espresso and at Goat
Berries. Michelle is also The New York Times Company's Guide to Law School
and official blogger for LegalZoom. 

She tried Nutella for the first time in Italy in 2002 and wonders how she ever ate fresh
bread without it. Michelle can be reached via @michellefabio on Twitter and

Press Contact for World Nutella Day:
Sara Rosso, founder World Nutella Day

Ferrero S.p.A. is not officially involved with World Nutella Day, nor are the organizers
compensated in any way for organizing it; World Nutella Day is truly a labor of love for the
tasty treat.


  1. Thanks so much for spreading the word, Joy; will you be creating something wonderful for February 5th too? :)

  2. Not a problem Michelle, I actually posted something about Nutella, just a few days ago before I knew about the Nutella craze.
    More blogs will be posted, more on Nutella.

  3. "Lovers of Nutella get creative with the chocolaty-hazelnut
    spread and blog about their creations or send in recipes and photos"- yeah, thanks to Nutella there's still intelligent life in this planet. We won't disappoint the aliens. Hahahaha!

    Your nutella article is a gospel for all food-lovers!

    Love your blog! Diet is now an impossible feat for me. Thanks! hahaha! Take it as a complement!

    God bless!

  4. @t Mr. Tripster
    Thanks for the intriguing comment...we're crazy about Nutella...
    God bless you more!


I would love to hear your thoughts on my post, care for a comment?