Tuesday, November 28, 2023

A Celebration of 30 Years of Distinction: Coffee Cheers from The Figaro Coffee Group


Some decades ago, long before the coffee hashtags were invented and iPhone coffee photography became a frolic there existed Figaro Coffee.  It was when my palate had been reintroduced to coffee and have started craving it, trying to get into the working women's ladder and being a new mom all at the same time. 

Frequenting Glorietta, Makati for our weekend shopping, Figaro has been our usual stop for snacks and of course coffee.  Now, it has bloomed into an empire of 200 stores nationwide with multiple brands.  To be honest, I thought it had been outgrown as the market had opened up a wide interest in the coffee business and global brands have asserted their dominance, however, I have to give it to the Figaro Coffee Group as they have stepped up for their customers like never before.

The Figaro Coffee Group proudly commemorates its 30 years of unwavering commitment to coffee excellence. Since its inception in 1993, the Figaro Coffee Group has grown from strength to strength, expanding its footprint across the nation with diverse offerings that include Figaro Coffee, Angel’s Pizza, Tien Ma’s, and Café Portofino.

The Figaro Coffee Group is not just a coffeehouse; it is a testament to the dreams of a group of passionate coffee enthusiasts who envisioned a space where people could come together to enjoy exceptional coffee and delectable pastries. The name "Figaro" pays homage to the male lead in the opera "The Barber of Seville," reflecting the European and Italian inspiration behind the brand.  

Thinking it was an Italian brand, one might have felt a scant taste of the Italian coffee lifestyle with Le Figaro as your music background.  You know "Figaro! Figaro! Figaro!"  Then, when I had the knowledge of it being a local brand, supporting local coffee farmers at that, I instantly conveyed an affection for it.

My long-time foodie friend, Ace Azarraga, Brand and Partnership Director, expressed his pride in Figaro Coffee's journey, stating, "Figaro Coffee is a proudly Filipino coffee chain and is one of the most successful to grow on a global scale. Our vision has always been to support our farmers and promote high-quality, local coffee beans."

Allow me to congratulate him and the company for receiving two prestigious awards: Operational Awards Critically Acclaimed and the coveted Grab Food Platinum Fan Fave Award, at the Golden Grab Awards 2023 held at New World Hotel Makati, Angel’s Pizza, last November 22, 2023.

These feature the brand's commitment to excellence, affordability, and its resonance with the discerning taste of its customers.

As The Figaro Coffee Group continues to shape the coffee culture in the Philippines, this 30th-anniversary celebration marks a momentous chapter in its journey. From a humble beginning to becoming a global success, Figaro Coffee remains committed to providing exceptional coffee experiences and supporting local communities.

With that below are the promos they are sharing, to celebrate their milestones: 

Special Anniversary Promo

In celebration of this significant milestone, Figaro Coffee invites coffee enthusiasts nationwide to join the festivities. On November 30, 2023, Figaro Coffee stores across the country will offer regular-sized Brewed Coffee and Americano Coffee for just ₱30.00, a token of gratitude to loyal patrons who have contributed to the brand's success.

Expanding Horizons

Adding to the jubilation, The Figaro Coffee Group has achieved yet another milestone with the opening of its 199th store in Dagupan City (Figaro Coffee Villafor Hospital, Dagupan City) and its 200th store in Laguna (Angel’s Pizza Cabuyao, Laguna). The Figaro Coffee brand boasts 64 stores, Angel’s Pizza with 120 stores, Tien Ma’s with 10 stores, and Café Portofino with 6 stores. Not resting on their laurels, Mr. Azarraga revealed, "We still have 16 stores in the pipeline expected to open by the end of this year."

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