Monday, November 13, 2023

Serenitea on Their !5-Year Legacy, Being the Well-loved Local Milk Tea Brand

Whenever I pass by any Serenitea branch, one thing is always apparent, happy milk tea customers.  It has been undeniable that milk teas have become not just a trend (as I used to think back when it was starting to crawl the foodie market), but a joy-bringer.

I'm sure there would be those who would argue whether it is healthy or not, but the fact that the major ingredient is of course tea, it has healing or healthy benefits connected to it.  And I can say that all those years, there is one that really stood out in the game, Serenitea!  

Reaching their 15th year is more than a testament enough that they know how to please their customers, with their wide array of flavors (either with fruit teas or milk teas).  No wonder many brands have collaborated with them on amazing projects, they have really won the hearts of OG milk tea lovers, and have made many converts like ME!

As Serenitea celebrates its 15th year anniversary, they gathered some prime social media movers to witness the launch of their 2023 Maligayang Festivi-teas Holiday Drinks, in partnership with Pan De Manila, as well as announcing its eagerly-awaited Jumbo Cup promo dates and mechanics. 


I love that Serenitea being a proudly home-grown Filipino tea-shop brand, honors its roots with a

nationalistic and nostalgic take on its limited-edition holiday flavors, created in partnership with another all-Filipino brand, Pan De Manila. 

I was one of those who were able to indulge in Pinoy holiday cheer at Lola Cafe in Podium Mall.  With the venue, aptly bedecked in red, green, and gold, guests mingled, took photos, enjoyed games and contests, won raffle prizes, and most notably, were privileged to be the first to taste the Serenitea and Pan De Manila holiday collaborations.   

Taking Filipino ingredients and flavors used in the Pan De Manila bakery and reimagining them into holiday tea drinks, Serenitea created the Maligayang Festivi-teas holiday drinks with two well-loved Filipino flavors in mind: Yema and Ube. 

Here are the Festivi-teas we can now try starting on November 15, 2023.

YEMA MAIS CON YELO (P180, large)

Not your typical mais con yelo nor your typical tea drink, as this Christmas drink mixes green tea with sweet corn, syrup, and ice. The Pan De Manila touch is the topping of yema and the cheese shavings. A sweet-umami refreshing treat! 


What do you get when you blend Filipino favorite ube-halaya with green tea, pandan and coconut strips? It’s a healthier buko pandan in drink form, thanks to healthy green tea, but without compromising rich and creamy flavors thanks to the addition of ube halaya. Ube-rrific!  


Another key part of the event was the announcement of the dates and the mechanics of the most awaited and viral Serenitea promotion—the Jumbo Cup Promo. 

Just in case, you’ve never joined in on the fun, here’s how it goes. During certain days in the middle of December, which is Serenitea’s anniversary month, any purchase of a large drink from a participating drink list is automatically upsized to a Jumbo size (1 liter) drink for FREE. 

The Participating drinks for this year are: 

Pearl Milk Tea 

Okinawa Milk Tea 

Hokkaido Milk Tea 

Wintermelon Milk Tea 

Summer Breeze 

Winter Frost 

Fruitea Green Apple

Fruitea Lychee

Fruitea Cranberry

Brown Sugar Regular Fresh Milk 

Taro Lover

Crème Brulee Milk Tea 

Better mark your calendars for the  Jumbo Cup Promo on December 14, 15, and 16, 2023

This promo will be available nationwide in all Serenitea branches, as well as on the teashop’s third-party delivery app partners like Grab and Food Panda, together with the two new flavors: and cannot be used in conjunction with other promos and discounts (i.e. senior citizen). 


How has Serenitea continued being a dominant and well-loved brand in the fast-paced, ultra-competitive milk tea/teashop market of the Philippines for 15 years? 

It all comes down to knowing their market very well and aligning the very DNA of their company to their market.  From starting from one branch in San Juan to quickly growing to more than 60 branches nationwide, Serenitea builds on its legacy by continuing its unwavering pursuit to give its customers indulgence and rejuvenation in every cup that it serves, while staying true to its Filipino identity and spirit, as well as by leading the way in creating promotions and brand partnerships that are designed to spark delight in their customers.  

When asked about the future plans for Serenitea, Juliet Chen, General Manager passionately affirms “We will stay true to our commitment to delight and rejuvenate our customers in every cup that we serve, not only by serving delicious tea drinks, but also by forging pioneering and exciting partnerships with local brands like Pan De Manila and coming up with much-awaited promos like the Jumbo Cup. As Serenitea marks its remarkable 15-year journey we eagerly embrace the future and look forward to expanding our reach in the years to come!”  

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