In 2014, Malaysia will celebrate its fourth Visit Malaysia Year (VMY) with the theme "Celebrating Malaysia Truly Asia." The VMY 2014 promotional campaign has started this year with a series of year-long special events and activities leading to VMY 2014. It will contribute to Malaysia's target to receive 36 million tourist arrivals and RM168 billion receipts by 2020, as outlined in the Malaysia Tourism Transformation Plan (MTTP) 2020.
In lieu of this, Tourism Malaysia have organized a special business session last October 3 at Solaire Resort Manila. The said event have provided a platform for the invited travel trade members in the Philippines to network with Malaysian delegates, in an effort to encourage greater cooperation and formation for more tourism products and tour packages, particularly during VMY 2014.