Wednesday, October 9, 2013

Coffee Origins 2013 at Greenbelt

When the alarm clock rings in the morning, most of the times if not always, first to come in mind is this "first morning taste." 
It may not always be a pleasant one, but it gives me a sense of presence and aliveness. It also helps me to slow down and not rush into the hustle of the kitchen and the day. 

One of the most delightful part of my morning is that first sip of my coffee- not so sweet, mellow, soft and strong, with a bitter after-note, always being accompanied by the first ray of sunlight bearing the beginning of a new experience.
I remember this taste and whenever I need a second of peace and gladness, I think about it. 
Yet, creating an afternoon taste for it on a day, is already a reward.

With the delight it gives me in my every sip, more thoughts about it come to me, like how I can taste other variants, how to learn more about coffee production, how I can give back to the coffee producers and farmers (both local and abroad) by not only consuming.

Until, I saw the poster above in Facebook.

If you are a coffee lover like us, you can join us witness an event, taste coffee variants and come home educated with more scoops about our daily indulgence.  As the Philippine Coffee Board Inc.(PCBI) and Ayala Malls  collaborate once again for the 11th year now to present COFFEE ORIGINS 2013.  Dubbed as the country’s biggest coffee event, thousands of coffee cups are given away for free to all mall-goers.

The event is set for October 10-22, 2013 and is supported by URC’s Great Taste, Cream All non-dairy creamer, Aquabest purified water, Suchero coconut sugar, coffee roasters like CRAI, Gourmets,  Siete Baracos, coffee machine dealers like Hawaiian Coffee, government agencies like DA-AMAS, DTI Kalinga, ARMM and the Province of Cavite’s- Cavite Coffee Development Board and Café Amadeo.

This is an annual event to show that Ayala Malls support  the development of the Philippine coffee industry as they showcase the brew in a most upscale venue, which befits the specialty coffee promotion.

Media companies like Philippine Daily Inquirer, Manila Times and Business World , and High Life also are supporting the promotion of the event.

There are also new supporters like The  Peace and Equity Foundation (PEF) which will showcase sugar  products like Muscovado and coconut sugar and coffee products as well.  PEF will also be organizing knowledge events on coffee.  Landbank of the Philippines(LBP) will be supporting the 6th National Coffee Summit on Oct 23, a perfect culminating event for October’ festivities.

The Coffee seminar on Coffee Basics and How to Put up a Coffee Shop will be held October 19 in Enderun Colleges. Latte art demos will be scheduled in Commune Café in Salcedo Village, Makati.

As they have declared October to be the coffee month, they will be sharing a host of activities which we all can partake on:
October 10-22, 2013 COFFEE ORIGINS Greenbelt 5 Gallery
         At COMMUNE Cafe: Barista demos and Coffee seminars
         October 16 
         Coffee 102  -Third wave coffee 2-5 pm
October 17  2-4 pm
Barista demo- Latte Art
Jay can feature Commune's Latte art, animals, rosettas, etc
October 18- Davao SMX
Opportunities in Coffee seminar by Davao Chamber of Commerce
9am-12 nn

October 19
Coffee 101- Full course 9-12
How to Put up a Coffee Shop- 2-5pm

October 23 -6th National Coffee Summit, Landbank Plaza, Malate, Manila
October 26- Coffee Tour- Cavite
Call 8131028 or 0908-8831218 for reservations for the summit and seminars. You can also look up Facebook:Philippine Coffee Board, Twitter: philcoffeeboard and Instagram:Philippinecoffee.

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