Tuesday, February 3, 2015

Kopi Roti #KeepRising with New Look, New Products and Upbeat Campaign


Whenever my husband would do a work-related visit to Singapore, he would ask me what I want for pasalubong,  Whenever I think of Singapore, the first thing that would come to mind is coffee bun.  However, when that situation arises, I would always tel  him, "Nah!"  I guess, he doesn't need to because he doesn't need to buy them there since we can buy coffee buns here, and other Singaporean breakfast treats.  


Everyone's familiar with Kopi Roti,  the Singaporean coffee shop brand that serves remarkable coffee buns, teh tarik and kopi C/O/milk, However, behind the restaurants' success still means innovation.

This was made clearer when I attended the grand reopening of their Katipunan, QC branch as they have unveiled the fresh new look of their stores and Katipunan happened to be the first to have the makeover.



The event was graced by the celebrity couple Gelli de Belen and Ariel Rivera.  While Chuckie Dreyfus and wife Yen, together with Kopi Roti Philippines Vice President for Operations Jenz Tecson, they all led the ribbon cutting to signal the reopening of  the store's new revitalizing look.

With friends and family
Kopi Roti Philippines Vice President for Operations Jenz Tecson, 
According to Jenz, the original look of Kopi Roti stores was inspired by the traditional Singaporean coffee stalls called Kopi Tiams,   Now, what was designed as simple and practical, were given warmer, friendlier, and has more premium look and feel, yet had retained the no nonsense comfort to it.

In line with the innovations, both to the stores and menu, a promotion campaign was also set in motion through social media.  

#KeepRising 

The slogan, #KeepRising is the company's "catchphrase and battlecry," said to bring inspiration and motivation to its customers. especially the young ones.


"As the Southeast Asian brand that is still growing in the Philippines, we are inspired by the fact that the country and the region are on an upswing like never before.  Since its early days in Singapore, Kopi Roti has always been a brand for people who are not just on the go, but on the rise.   We are keeping that tradition alive for today;s generation," Tecson explained.

#KeepRising is a positive, inspirational and motivational campaign where messages and contents  that are relevant to the customers are shared.  They aim to uplift and energize our days, just as their products do.  So may you not forget to add the hashtag whenever you get to post your photos on IG, FB or Twitter when visiting any Kopi Roti stores and share in their goals.


We were also introduced to their latest product offerings.  The idea was to keep the cafe feel with the Singaporean touch at the ground floor level of the Katipunan branch, while a new Malaysian concept resto is being planned in place at the second floor.  From the thought of their meal offerings which I frequently order at their Newport Mall branch, I was adamant of the idea of just having their famous beverages with paired with just coffee buns, kaya toasts and soft-boiled eggs.

It was not a surprise to me that they would reinvent their celebrated coffee buns into some sort of sandwiches.  Removing the rice meals and noodles from the menu may mean removing savories, so it was nice stuffing the buns with conventional faves such as bacon, Angus beef patty and some veggies to complete it.


Bacon lovers unite!  Have your coffee bun stuffed with pan-fried bacon, fresh lettuce and tomato.  Above is the Kopi Bun with BLT (P 170).


This drool-worthy mound of a sandwich is just as lovely to eat than to look at. Kopi Bun Burger 
(P 250) is a Certified Angus Beef patty topped with fresh cabbage and red onions on a a homemade Kopi Bun.

My favorite among the three is  Kopi Bun with Chicken Satay (P 180).  In between perfectly baked Kopi Bun is a marinated and grilled Chicken Satay, topped with shredded cabbage and marinated red onions.

Their Kaya toasts have been reinvented as well, with the addition of cheese and egg.  Now you can have Kaya Cheese Toast, that's four slices of toasts with cheese and of course the special Kaya spread.   My kids can  nosh on Roti Kaya Cheese Toast and Egg anytime of the day.  Tucked in between two kaya toasts are cheese, kaya spread and egg.








Address: Katipunan Avenue, Quezon City, Metro Manila
Contact numbers:  (02) 439 1546





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