Tuesday, September 2, 2014

Friggies + Juicing = Healing



After reading and researching after the good behind drinking freshly juiced fruits and vegetables, I myself became a convert. Aside from being a great way to add nutrients from the fruits or vegetables our body would normally get there are many health benefits of drinking freshly juiced fruits and vegetables.

Fruit and vegetable juices retain most of of the vitamins, minerals and plant chemicals (phytonutrients) that would be found in the whole versions of those foods. These nutrients can help protect against cardiovascular disease, cancer and various inflammatory diseases, like rheumatoid arthritis. Valuable compounds called flavonoids and anthocyanins are abundant in a variety of fruits and vegetables and guard against oxidative cellular damage, which comes from everyday cellular maintenance and is exacerbated by exposure to chemicals and pollution.

Thus, juicing have been welcomed by foodies and health-advocates alike all over the metro. Friggies, a social enterprise hailing from the countryside is now ready to come out in the open to offer juicing with a new twist.


After months of testing out its products at the “Bahay-Kubo” booth at the GK-Enchanted Farm in
AngatBulacan, and joining a series of food bazaars including a trial weekend market, Friggies is now  inching its way into the mainstream market with the official launching of its website and roll-out of  delivery service in Metro Manila area this coming September.

Friggies, a portmanteau of FRuIts and veGGIES,will be the emerging juice company among the pool of social enterprises such as Human Nature, Theo and Philo, Bayani Brew, Golden Egg, Plush and Play, First Harvest and Gourmet Keso to name a few. They support communities by sourcing their raw materials from GK-Enchanted Farm and cooperatives from around Bulacan, as well as other local farms in the country. Though still being in incubation stage, Friggies has been duly incorporated last June 19, which signifies that it’s about to make a name for itself.

I'm very much willing to support this line, having grown from personal health backgrounds of the founder, the very same reason why I and my family got in to the habit of juicing.  Being a mom and at the same time a daughter of diabetics, leaning on the benefits gave me more reasons to face each battling stages with a smile.

Frederick Espiritu, the founder, saw Friggies as the culmination of his own personal journey of healing. He became a strong advocate of natural health after recovering from Hyperthyroidism that he had for more than 5 years. Since then, he has always been passionate of sharing this experience to inspire and help people deal with their health challenges. But it was after losing his father to cancer that became the biggest turning point in his life, and eventually paved the way to Friggies.

“I made a vow to myself that I’d do anything so that no other son would bear the same pain of losing his father to cancer,” said Fred whenever asked about the story behind Friggies.
On a lighter note, it actually came as a joke to Joey Lee, a close colleague and fellow natural health
advocate, when Fred approached him one night at the office and asked if he’d be willing to start their own company.

“Fred told me that we will build a company that’s going to be bigger than the biggest coffee company in the world. And I was laughing while asking how we’re going to do that,” Joey happily recalled.
A month later, Fred also called in LisamariPolicarpio, another previous colleague of them to join and complete the team.

Today, Friggies has four variants of cold-pressed juices to offer. After the ABC Juice, the company now focuses on coming up with juices made only from locally-sourced and organic produce. It’s interesting to note that each juice variant has a character. For one, the TM Juice was named after the founder of GawadKalinga, Tony Meloto. The AID Juice, is a functional drink that was specifically mixed to combat inflammation, hence the name Anti-Inflammatory Drink.
Their version of the green juice is quite special, because consumers get to choose the green veggies that will be mixed in the juice. Friggies aims to educate and raise awareness among its consumers the value of taking care of one’s own health. So they came up with the idea of juicing together through a fun and learning experience.



Their website, www.friggies.com will be launched this September 6 and it will be celebrated as they join “Belly-Sima”, the first ever artisan and gourmet food fair happening at Glorietta Activity Center in Makati, where free taste of Friggies juices and smoothies will be given.

Friggies Online Store is one the main pages of the website, where consumers can easily place their
orders and securely process payments. They have key partners to cater the delivery of the juices and smoothies right at your doorstep or wherever you’d prefer, all throughout the week.
Another major site feature is its blog section, where everyone is invited to share a story, be it a juicing experience, a vacation trip one recently had, or the things we are passionate about.

Truly, there’s a lot more to Friggies than what meets our taste buds. It’s as if we’re just having a taste test of what it has to offer. And the best is yet to come.

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