Last night I was one of the few who got to be on the scene as Lifestyle Networks newest vanity show "Bella" was unveiled. Fashionistas drove all the way donned in gorgeousness to welcome the new TV personality who will be every girls dreamed best friend.
‘Bella’ which means beautiful in Italy seeks to inspire women to become the best version of themselves by giving them information on the latest fashion and beauty trends, health and wellness programs, as well as travel and leisure topics. Now there's one good reason for me to be infront of the TV while enjoying a me time on our comfy couch, instead of being on the internet all the time.
Curios about who that Belle is? As described by Digibank Studios and one of her friend way back in France, she is a mysterious, sophisticated, and witty girl. Mysterious in away that she will only reveal herself through the voice over and frequent posts in the social media sphere. Bella reaches out to her fellow women in order to guide them into realizing their true beauty. At times, Bella recruits the help of her respected and notable ‘friends’ (fashion gurus, make-up experts, fashionistas, etc.) to speak on her behalf on various topics.
The team behind this new program is composed of the dynamic and creative individuals from Digitank Studios -- the same production studio behind films such as Graceland (2012) and Senior Year (2010), and the TV show Market to Master (also shown on the Lifestyle Network). Executive producer, Franco Alido, and associate producer, Loudette Calotes, will supervise the production of Bella. The creative team is composed of director Seph Barretto, and segment writers Thessa Sandoval, and Krish Pascua.
So, ladies, mark your calendar as Bella sets to air on the Lifestyle Network every Friday, 6:30 PM, beginning July 19, 2013.
Here are some of the photos from last night's event.
Sweet Isabella provided us with cupcakes to go and these dessert tables. The sumptuous dinner was from L'Incontro.
Cocktails provided while everyone mingle and party the night away, and event organization provided by Geiser Maclang.