Friday, May 24, 2019

DOT’s Partnership with SM Supermalls to Boost the Tourism Industry


For the tourism sector, shopping is no longer a secondary activity but is in fact an integral part of the tourist experience.

To learn about what other activities that tourists most actively participate in, aside from their main purpose of travel, the Department of Tourism (DOT) undertakes the Visitor Sample Survey (VSS), a monthly passenger exit survey done on randomly selected pre-departure visitors at various international gateways in the country.

For 2018, the results showed that shopping is the most common activity at 38 percent followed by sightseeing at 30.5 percent.  Other activities are sports, nature and adventure, scuba diving and visiting friends and relatives.



These numbers validate DOT’s positioning in which the National Tourism Development Plan (NTDP) of 2016-2022 focuses on leisure, entertainment and shopping tourism as one of the 10 products that will be developed and promoted in next three years.

In order to achieve this goal, DOT needs the collaboration and investment of the private sector.

The launch of year-long campaign titled Malling is More Fun in the Philippines last Friday, May 17, 2019 at the SM Mega Fashion Hall in Megamall sets the tone on how the government and the private sector can successfully work together to boost Philippine tourism and its offerings.

Malling is More Fun in the Philippines campaign is a collaborative undertaking of the Department of Tourism (DOT) and SM Prime Holdings’ SM Supermalls.

The project is part of the refreshed DOT marketing campaign It’s More Fun in the Philippines launched in February 2019. The concept for It’s More Fun in the Philippines is to create a series of advertising materials featuring photos, videos, and comments that Philippine citizens and foreign visitors have allowed DOT to share.

From the original idea of using crowdsourcing for the advertising campaign, DOT Secretary Bernadette Romulo Puyat expanded it to promote the value of collectively working towards a common goal—the spirit of Bayanihan. The DOT Secretary invited the private sector to collaborate with the government.

“The private sector plays a vital part in developing our tourism infrastructure and enhancing our products. It is a priority that we collaborate with them,” Puyat explained. “SM has been generous in helping DOT not only promote our More Fun ad campaign but also providing tourists a fun experience.”

She added, “While the sheer size of some of SM malls has always been a source of amazement, what has become more important is the breadth of services it offers to locals and tourists alike.”

 Malling Is More Fun for the Economy


From DOT’s perspective, shopping is a tourism product with great potential to generate revenue for the national and local economy.

Shopping malls and shopping centers create commercial exchanges that generate economic value and secure livelihoods for millions of people.

 For many members of the surrounding communities, shopping centers have become one of their primary sources of livelihood. It is among the reasons DOT is encouraging tourists and the retail sector to choose local, which enables the revenue generated by shoppers to be effectively redistributed to homegrown businesses in cities and rural areas, and help local communities.

 “We’ve only seen the tip of the iceberg in terms of shopping tourism’s potential. With our partnership with SM Supermalls, we’re definitely ready for more. Let’s open the doors with a smile, and proudly show the world why malling, just like everything else, is more fun in the Philippines,” Puyat concluded.

19 comments:

  1. Daily potential prospects listed here the way to with thanks for use on your endeavor, in which is the reason why We're jump around to the site consulting coursesmart all the time, seeking out cutting edge, unique knowledge. Various, thanks!

    ReplyDelete
  2. The chance to maneuver around in one location to the other place is definitely the main virtue it's possible to ever have. All humans and animals have been secured because of this ability, but humans will almost always be a measure forward. finland phenomenon

    ReplyDelete
  3. For aluminum, stainless, titanium or thin sheets, heat control is key. No process controls heat and produces fine welds like a Best TIG Welders for Roll Cages. Whether you call it TIG, Heli-Arc or GTAW, this process is top of the line. This two-handed method is also the most rewarding to master. A TIG machine carries quite a price if you’re unsure what you really need.

    ReplyDelete
  4. How to season a new smoker ? Many people believe that offset smokers help to achieve that authentic 'smoky' barbecue taste that gets infused into their meats and other foods. Offset smokers often have a large cooking capacity. They are most ideal for big cuts of meat as offset smokers feature a large grate.

    ReplyDelete
  5. When buying a property through a homesweethomesfl company, there are certain pro's and cons to consider. For some people buying a property through a homesweethomesfl company can have significant tax benefits. However, for others it is unnecessary and may, in fact, incur more costs and time spent. For example, if you pay tax at a basic rate and only expect to buy one or two buy-to-lets as an investment in your future land o lakes homes for sale by owner.

    ReplyDelete
  6. This comment has been removed by the author.

    ReplyDelete
  7. A team's ability to create scoring chances is another factor that can influence the outcome of a game. Many people do not pay attention to this element when placing their bets, but when a goal is scored the odds of that goal going in are usually quite favorable for the betting punter. A team that scores goals often will have more chances of scoring more points than one that does not score many บาคาร่าออนไลน์. This is a factor that all teams look at, but it is not always favorable to bet on a team that scores more points than the other.

    ReplyDelete
  8. This comment has been removed by the author.

    ReplyDelete
  9. Great article. I immensely love this website. Keep it up! I love to explore things as you gonna. Regards - megapolis mod apk

    ReplyDelete
  10. It’s no small feat that SM Supermalls have somewhat defined our cities and helped shape our collective memory. how to reset amazon fire tv stick

    ReplyDelete
  11. Nice Blog. Thanks for sharing with us. Such amazing information. Regards: Espresso shaker cabinets for sale

    ReplyDelete
  12. I have learned huge knowledge from here. I am waiting for your updates
    Regards: wet and wavy weave

    ReplyDelete
  13. I have learned huge knowledge from here. I am waiting for your updates
    Regards:
    σπεεδεχ τραψκινγ

    ReplyDelete
  14. Great article. I immensely love this website. Keep it up! I love to explore things as you gonna. Regards -
    victory plus

    ReplyDelete
  15. We already provide an excellent transfer service to our existing customers, which include both large and small businesses, local and international clients, hotels and airlines, and would be delighted to fulfill your airport transfer requirements.Thanks for sharing this blog with us. Really awesome blog. Keep sharing stuff like this. Regards - minibus to manchester airport

    ReplyDelete
  16. In our fast-paced lives, we're constantly seeking ways to streamline our routines and maximize efficiency. Our morning rituals set the tone for the day ahead, and what better way to enhance this daily experience than with a bathroom mirror that does more than just reflect your image? Enter the bathroom mirror with a built-in Bluetooth speaker, a tech-savvy addition that combines functionality, style, and entertainment, turning your bathroom into a personal oasis bathroom mirror with Bluetooth speaker.

    ReplyDelete
  17. I have learned huge knowledge from here. I am waiting for your updates
    Regards: Bahria Homes Available Rental Properties

    ReplyDelete
  18. Thanks for posting the best information and the blog is very good. Regards: saurabh chandrakar wife name

    ReplyDelete

I would love to hear your thoughts on my post, care for a comment?