Last February 8, I was back to of my favorite Filipino buffet restaurant, Guearra's by Chef Laudico, to join a bloggers event for the second season opening of PTV 5's Philip Lifestyle Guy. Aside from the sumptuous buffet of snack we partake, we also got to know the PR man himself, Philip Abadicio more and how his show grew to have have more followers and of course viewers.
I've known Philip for years now, from the time when I was actually starting this blog. But of course you may still ask, "So is Philip Abadicio?"
Over 20 years ago, Philip Abadicio was invited to write for the lifestyle section of the Manila Times. He had no journalism background but he always wanted to know what was the latest, the newest restaurants and food finds, the upcoming designer and the best new work of the artists, the interior decorators and the culturati, and he wanted to know how the glitterati lived. It was the end of the excessive discos of the 80s and the start of the all-night clubbing 90s.
“In the past, lifestyle was mostly for the affluent, the highly educated, and because of this perception, it catered to a very limited audience. I want Philip Lifestyle Guy to be relevant and enjoyed not only by people of wealth and influence but by all our Kapatid here and abroad,” explains Philip Abadicio with so much passion. The lifestyle show will make the audience experience the delicious food, the wonderful places, the latest gadgets, the latest fashion, the beauty fixes, the spa treatments, and all other aspects of lifestyle.
Philip fondly calls his viewers and readers ‘lifestylers.’ “It’s a term of endearment for all those who watch the show, consult me about their lifestyle concerns, have joined our contests on-air and of course, online,” he shares. Philipabadicio.com brings the art and style of living with more in-depth information on some of the feature stories of the show, Philip Lifestyle Guy. The show and more recently, the website, have become an eye-opener on how life can be lived in style and with loads of fun. Philipabadicio.com is the Lifestyle Guy’s Site for Lifestylers!
“We hope to provide a lifestyle show where we all learn and be more conscious of the beautiful, inspiring and delicious things around us. It’s a show that I’m hoping will educate, entertain and inspire all of us,” he explains. Philip Lifestyle Guy will be visually appealing, culturally enriching, and gastronomically appetizing with the different segments in every episode.
In 2014, lifestyle is made move available by Philip Lifestyle Guy and philipabadicio.com. There are on-air and online contests where the audience and readers can easily participate and win various lifestyle experiences. You can also find out about the contests, winners and other announcements on their social media accounts: ‘like’ Philip K. Abadicio on Facebook and ‘follow’ @philipabadicio on Twitter and Instagram.
Philip Lifestyle Guy is produced by Style RPA Media, directed by Dave Hukom and Tootoots Leyesa, and written by Rod Divinagracia. It airs on TV5 every Sunday from 11 a.m. to 12 noon. Set to provide more fun, information and entertainment to your TV viewing experience, get ready to travel Metro Manila and other parts of the country with style, as media maven Philip Abadicio shows you how to celebrate and live a good, happy and stylish lifestyle, whatever status, situations and circumstances you have right now.