A Brighter Christmas for a Brighter Tomorrow with Kipling and World Vision

What could be a more perfect excuse to buy a Kipling bag this Christmas?  

Aside from the Holiday Collection that Kipling had put out in the fashion arena, the collection boasts of sporty and glam bags called Basic Elevated; another would be being one of the most durable bags in the market, which really and honestly lasts a long long time (my daughter still uses her cross beige bag for five years now); the best bag for everyday wear (hmm probably not with your dressy evenings though); and of course being light and water-proof; lastly and probably the best reason would be this, a parcel of the sales from these fashionably-sensible collection goes to a cause.

Quite timely for the nearing Christmas season is Kipling joining  hands with World Vision, on a mission to sponsor children make their dreams a reality.   As the famed Belgian brand, Kipling celebrated its 25 years, with its iconic monkey bag tag and logo, and with it is to share the fortune to the less privileged children of our country.   With the program dubbed as "A Brighter Christmas For A Brighter Tomorrow."

According to the Benjamin Go, President of Greyhound Marketing Corporation, exclusive distributor of Kipling in the Philippines, the partnership is a timely effort to spread the fun and happiness that’s instilled in every Kipling bag. “There is no greater joy this Christmas than knowing we have brought smiles to others, especially children. Through “A Brighter Christmas For A Brighter Tomorrow” program, we can make not only the holidays, but also the future, brighter for the children of World Vision.”

The event was held at the Society Lounge and was hosted by Ms. Miriam Quiambao who herself has been supporting World Vision through sponsorship.

“We are very delighted to have this partnership with Kipling, which is known globally for bringing fun and joy through its fashionable bags. Were happy that this time, Kipling has decided to reach out and bring the same kind of goodwill to ensure the education of children sponsored by World Vision,” says National Resource Development Associate Director Jun Godornes.

This works easily like shopping for a cause.   For every Kipling bag or luggage bought at any participating stores and online shopping sites  from December 1 to 31, 2012, Kipling will donate Php 500 to World Vision.   Isn't that what Christmas is all about?  Sharing.   You don't only benefit from the functionality of the bags and luggage,  or if you will be buying for a special someone, you don't end up making just one person happy, but a child being helped by World Vision above all will also get  that happy badge.

The Basic Elevated Collection by the way includes New Elise that has a tablet-ready interior and can be worn 3 ways; Teagan S, a travel-savvy trolley with 2 compartments that are accessible from the topside; Weekend bag that can accommodate all your travel tidbits with its expandable bottom; and Creativity X a totally essential-ready cross-over bag.

“Kipling’s Holiday Collection is a line eagerly awaited by our loyal customers, but this time, we’d like to enjoin them to share the blessings of the season by participating in this program. This is because with every purchase of any Kipling bag, our customers get to enjoy cutting-edge designs and fashion- forward pieces as well as help build a brighter tomorrow for the less privileged children,” adds Millet Antonio, brand manager of Kipling in the Philippines.

Also helping raise awareness about Kipling’s A Brighter Christmas For A Brighter Tomorrow With World Vision program are our ad agency The Sven Group and talent agency Vidanes Marketing.

Kipling is available online at zalora.com.ph and at SM Mall of Asia, SM North EDSA The Block, SM Megamall, SM Bacolod, SM Iloilo, SM Davao, SM Cebu, SM Lanang Premier, Robinsons Place Ermita, Rustan’s Alabang Town Center, Rustan’s Shangri-La, Rustan’s Gateway, Rustan’s Makati, Landmark Makati, Landmark TriNoma and soon-to-open Centrio Mall in Cagayan De Oro.  To know more, visit Kipling Philippines on Facebook and get to find out more exciting news and promos from the lovable monkey.