IVO and Ace Hardware's Partnership, A Step Up Into Sustainability Efforts

 

More and more households are relying on IVO, a leading name in water purification. It has become a popular retail brand, renewing its commitment to a sustainable future by rolling out more eco-friendly water filters nationwide.

Knowing how well-loved IVO is, it's about right to expand its availability, thus the partnership with ACE.  In the recently concluded event in ACE Hardware in Megamall, they announced that the said brand will be available to more than 100 Ace Hardware stores by the end of the year. 

Attended by media people and influencers and with the beautiful Shaina Magdangal gracing the simple event. 

What IVO offers

Good things really do come in small packages, like a water filter. IVO may be tiny, but it is packed with benefits. Backed by Japanese technology, IVO ensures that the tap water you drink is safe and fresh. It uses advanced technology such as the hollow membrane, used in dialysis to purify blood, to catch even the smallest contaminants.

In addition to its technology, IVO helps address plastic pollution, one of the largest contributors to climate change. According to Oceana, a marine protection group, two garbage trucks’ worth of plastic is dumped into the ocean every minute. This staggering amount highlights the urgent need for sustainable products like IVO.

Each IVO filter can purify up to 1,500 liters, equivalent to 79 large water jugs or 5,000 small plastic bottles. IVO simplifies life by removing the need to constantly purchase water stored in bulky containers.

Additionally, IVO is practical for everyday use. It eliminates the need to buy and carry bulky water containers. By simply attaching the filter to their faucet, users enjoy a continuous supply of clean water.

Shared commitment

“The wider availability of our products is part of our ongoing commitment to provide alternative solutions for a sustainable future,” said Donna Yan, President of IVO Philippines. “Through our partnership with Ace Hardware, we hope to empower more households and businesses to take steps in minimizing their plastic footprint,” she added.

ACE Hardware shares IVO’s passion for sustainable practices, as shown by its consistent support of green initiatives over the years.

Ace Hardware recently won two awards at the Retail Asia Awards 2024 for its best practices. The company was named ‘Retailer of the Year – Philippines’ and received ‘Customer Service Initiative of the Year.’

In 2022, the Retail Asia also recognized Ace Hardware for promoting sustainable products through the “Green Finds” program. The Retail Asia Awards recognize top innovations in the region's retail industry.

Impact of Partnership

The collaboration goes beyond increased market visibility. Because of Ace Hardware’s wide reach, more Filipinos can benefit from high-quality, eco-friendly filter. The more Filipinos switch to sustainable solutions, the better it is for the Earth. The partnership is also a call to action – so that other businesses may follow suit and minimize their environmental footprint.

 

Ivan Manzo- Product Manager, IVO

Joan Diego- Toray

Adrian Tan- Toray

Inna Alonso- Business Development Manager, IVO

Hiroyuki Iwaki- Toray

Donna Yan- President, IVO

Shaina Magdayao- IVO Ambassador

Mon Albert- Head of In-store Marketing, Ace Hardware

Jeremy Techico- Merchandising Division Head, Ace Hardware 

Ronald Roldan- Head of Marketing, Ace Hardware

Edwin Ting - SVP Operations, Ace Hardware

Nicolas Dy - Deputy General Manager, Ace Hardware