Alex Gonzaga, Now Proactiv's Filipina Face

I'm one of those who got excited after finding out Proactiv's newest  brand ambassador/endorser.  After discovering the magnificent results in her facial skin and even those scratched skin in other body parts, she admits that she isn't only advices it to friends and relatives, she would even gift Proactive to them, thus making her a "pusher", as she jokingly tells the story.

Indeed, Proactiv have found the perfect Filipina who embodies the brand.  Being the skin care product authority that Proactiv is, many Hollywood elite have lined up as their brand ambassadors such as Justin Beiber, Katy Perry, Adam Levine, and Glee's Naya Rivera.

Actress and comedienne, Alex Gonzaga is the first Proactiv Filipino endorser.  Eric Quizon was the one who introduced her on the media event held at Buddha Bar a couple of days ago.

It is also Eric who directed the commercial showing Alex as the new, first local celebrity to be seen with the product.

“The Proactiv 3-Step System has been an important part of my daily skin care routine for years! It is effective and easy to use. I am so thrilled to be the first Filipina face of Proactiv and tell everyone all about my experience using it,” the 27-year old TV host shares. “Its mild formulation gently exfoliates my skin, removes excess oil and delivers powerful acne-fighting medicine.” 

We all know how being an in-demand celebrity causes stress and fatigue which eventually take a toll on the skin. Add to that the long hours of tapings and shoots, the never ending mall shows and pounds of make-up cause damages on the skin such as zits and breakouts. She knows, however, that with Proactiv’s dermatologically tested ingredients, her skin stays clear, radiant and acne-free.

Never minding her frenetic schedule, Alex makes it a point  to finds time to religiously follow Proactiv’s simple and easy 3-Step System. “As my beauty regimen before going to sleep, I apply Proactiv’s Step 1 which is the Renewing Cleanser. You can feel it gently removing impurities in your skin with its exfoliating beads,” Alex explains.

The Renewing Cleanser is an oil-free, soap-free medicated exfoliating cleanser that kills acne-causing bacteria with U.S. prescription-grade benzoyl peroxide. The ultra-fine micro-crystal benzoyl peroxide penetrates pores fast while being gentle on the skin.

“I follow it up with Step 2 which is the Revitalizing Toner,” Alex continues. Proactiv’s Revitalizing Toner is refreshing alcohol-free toner that refines and purifies pores. Its Glycolic acid exfoliates dead skin cells to help keep pores unplugged while its botanical-rich formula soothes and hydrates acne-prone skin.

“Step 3 is the Repairing Treatment. I just squeeze a pea-sized amount on my palm and spread it on my face,” she adds.
The Repairing Treatment is a feather-light, invisible medicated treatment that kills acne-causing bacteria preventing zits and acne.

Each Proactiv kit comes with a free Refining Mask. This Refining Mask makes a great leave-on spot treatment at night for better complexion in the morning.

“We are proud to have Alex Gonzaga as the first Filipina face of Proactiv. She is beautiful, spontaneous and hip, making her a perfect fit for the brand,” says Proactiv Philippines General Manager, Mari del Rosario. “With Alex heading our local campaign, we hope to reach out to more Filipinos and Filipinas and encourage them to take a step and fight acne today.”

Proactiv is available in 30-day kit (P 2,495.00) and 60-day kit (P 3,995.00) and is exclusively distributed at all Watsons nationwide.