Every three minutes, a child in Asia Pacific is born with a cleft condition, impacting their ability to eat, speak, and smile. In the Philippines, there is still a backlog of 200,000 cases of children with cleft lip and palate. Believing every child deserves a healthy smile, LISTERINE® partnered with Operation Smile and Watsons to provide comprehensive cleft care, including surgery, speech therapy, nutrition programs, hygiene kit distributions, and education for children and their families.
LISTERINE® strengthens its partnership with Watsons and Operation Smile this year by launching the “Healthy Smiles Start with LISTERINE®” campaign across Asia Pacific. The initiative aims to raise awareness about cleft lip and palate, generate donations for comprehensive cleft care, and promote oral health education and nutrition, especially for children.
