Thursday, January 19, 2017

A New Platform Against Malnutrition Launch in Support for United for Healthier Kids

U4HK stands for United for Healthier Kids, launched last 2014,  is a multi-sectorial advocacy focused on creating public awareness to drive action toward addressing malnutrition among elementary schoolkids.The advocacy tackles  the need to provide these children with adequate access to nutritious food, nutrition education, nutrition in disaster, safe drinking water and sanitation, and proper hygiene.

In all honesty, I for one have not done my part yet in support for this. Not in as big as this though and I feel awful about knowing the facts behind hunger and malnutrition our country suffers, and it breaks my heart more to know that it largely involve children, the future of this country.

An estimated seven million children across the Philippines currently experience hunger and malnutrition, painting a bleak picture amid rosy economic growth figures. This public health problem is largely driven by inadequate access to nutritious food, lack of nutrition education, and poor health and sanitation services.

These challenges were unearthed in a forum on malnutrition at Green Sun in Makati City, hosted by the United for Healthier Kids (U4HK) advocacy led by Nestlé Philippines. The forum featured Senator Grace Poe, Director Mario Capanzana of the Food and Nutrition Research Institute, and Dr. Adela Jamorabo-Ruiz of the Nutritionist-Dieticians Association of the Philippines, who all shed light on the multiple facets of malnutrition. Moreover, the panelists highlighted the need for sustained interventions in providing access to food and strengthening nutrition education among kids, their parents, teachers, and community leaders.

The forum panelists further pointed out the need for concerted multi-sectoral efforts to ensure that no Filipino child goes hungry and that they all get adequate amounts of nutrients.

In her keynote speech, Senator Poe stated, “A generation of Filipino children are already hindered from reaching their full potential if they are hungry and deprived of the nutrition they need to learn in school and stay active. We must collectively work together to take care of our children and ensure that they are able to take advantage of the opportunities presented to them.”

The forum on malnutrition was immediately followed by the unveiling of the U4HK portal, a repository site designed to inspire and move young Filipinos to share, donate or volunteer for programs of non-government organizations addressing malnutrition in different communities throughout the Philippines.

“For the Philippines to combat malnutrition and achieve its full potential, we need to adopt a more systemic approach to reducing hunger and malnutrition. We need to bring together organizations with expertise in various subjects, from access to food, nutrition education, water, sanitation, and hygiene, to nutrition in disaster. We need to harness the energy and ideas of young people, who have demonstrated their will and capacity to shape the Philippines into a country whose people are able to lead prosperous and healthy lives,” said Nestlé Philippines Chairman and CEO Jacques Reber.

The U4HK portal will include a malnutrition heat map that shows the severity of the problem across the Philippines. Clicking on a particular region will feature the percentage of malnourished kids in the area, along with the activities that are being done to fight malnutrition. Housed on the volunteer page would also be a list of initiatives that the U4HK partners plan to implement over the next couple of months as well as details on how people can donate, volunteer, or share.

Meanwhile, Nestlé Philippines Senior Vice-President for Communication, Marketing, and Innovation Paolo Mercado stated, “We hope to make it easier for the Filipino youth to not only learn more about the problem of malnutrition, but to also inspire them to take action by sharing information, donating money or volunteering their time to activities that provide direct interventions to malnourished Filipino children.”

Helping spur action among young Filipinos are Nestle’s brand ambassadors, who shared their insights on the challenge of malnutrition. Actor Gerald Anderson immersed himself by consuming meals that are most common among Filipino families, such as boiled saba. Such dishes are the primary sources of nutrients of Filipino families.

“Everybody knows that malnutrition among children is a serious problem, but people to tend to put it aside because it has persisted for the longest time. Sa atin kasi, basta nakakakain at nabubusog, ok na ‘yon. Hindi natin iniisip kung sapat ba ang nutrisyong nakukuha natin mula sa ating kinakain. If we show everyone the real effect of malnutrition, doon magbubukas ang mga puso’t isipan ng mga tao to do something about the problem at mas marami pa tayong mga batang matutulungan na magkaroon ng mas magandang kinabukasan. There is so much we can do to help them,” said TV host and volleyball player Gretchen Ho.

U4HK also recognizes the power of the private sector in helping address malnutrition.

“A challenge as big as malnutrition is not the responsibility of just one sector of society. Businesses have the resources and technical knowledge to help address malnutrition,” added Mercado. “The possibilities for interventions from the private sector are vast—from employee engagement and collaboration with communities to reimagining more inclusive supply chains and supporting technological innovations to address access to food and the quality of food on the dining tables of Filipino families.

The event was capped with a video message from Vice-President Leni Robredo, who shared her confidence on what the country can achieve if all sectors of society work together to address malnutrition.

“We believe that the first freedom that has to be won in our country is the freedom from hunger. As part of our advocacy, we have been focusing on maternal, neo-natal, and child health and nutrition, especially in the prevention of stunting. Ultimately, we must focus on the nutrition of our children, for they are the key to our future. This would be a good chance for you to make the first step in making our country better for all Filipinos,” Vice-President Robredo stated.

To learn more about U4HK and its partners, visit


  1. This is the kind of program that really needs support. Kudos to the movers!

  2. Great posting until now! I highly appreciate a New Platform for Nutrition for kids and surely, people in United will need this more. To support you guys have more option, You can click here to consult many best sushi rice brand which is best for health of kids the most. Furthermore, you can learn many ways to improve kids health in this shop too and it total free you can use. I wanna contribute to community to enhance kid's healthy. Hope my sharing will help all you guys!


I would love to hear your thoughts on my post, care for a comment?