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| The Nutella brand team, KOLs and media came together last November 21st, to celebrate the holiday spirit through a Nutella Christmas Express pop-up filled with Nutella goodies and treats. |
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This year, Nutella brought back the warmth and wonder of meaningful giving through the Nutella Express. Last November 21st, a delightful, train-shaped Christmas pop-up appeared at the Bonifacio Global City Runnr Area. The Nutella Express was inspired by the quaint and lively Christmas villages abroad, where food trucks abound, and, just as a train connects people and places, the Nutella Express pop-up connected families through moments of joy, creativity, and sweetness.
Step inside this charming Nutella Express! Guests were invited to indulge in Nutella treats and Christmas bites, made even better with Nutella. Think cinnamon rolls, tiramisu, bibingka, and champorado. Then, they moved along the craft car and created their own festive kit, packed with Nutella goodies, including a limited-edition Nutella sweater.
Best of all, guests personalized their very own Nutella Christmas jar—by adding their name and that of their loved ones or gift recipient to make it truly special. With that simple, heartfelt touch, each jar became a one-of-a-kind present filled with love, warmth, and the spirit of giving.
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The experience invited families to slow down, make memories, and spend quality time together as they rediscovered the simple magic of togetherness and giving from the heart.
Beyond the experience of The Nutella Express, it is where happiness and joy are spread through families, making memories that last. This season, Nutella invites Filipino families to hop aboard the Nutella Express, celebrate #PaskongPinoyTraditions, and #SpreadNutellaLove.
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