Breaking Scotch Notions with #LOVESCOTCH

No other spirit in the world offers the same range of tastes, textures, and flavors as Scotch. As the world celebrates International Scotch Day on February 10, #LoveScotch invites everyone to join the movement and raise a glass of Scotch - to a drink that deserves its own day of celebration. 


Now on its second year, #LoveScotch is a global movement to celebrate the world’s favorite whisky, and get the entire world talking, thinking, and drinking Scotch. From its humble beginnings in the terrains of Scotland, Scotch brings to life centuries of craftsmanship and is now considered a universal drink, ever-present in the lives of those who honor their unique thirst for life.

To many, drinking Scotch whisky is more than just having a drink – it is an experience that culminates the artisanship of the people that make it, the places in which it is made, and the generations it is made for, as reiterated by Diageo Philippines’ General Manager Vanee Gosiengfiao.

Just two days ago, Diageo Philippines was once again brought to life the #LoveScotch celebration through a Master Class with Diageo’s Master of Whisky, Ewan Gunn. Based in Inverness, Scotland, Gunn has been in the industry for 16 years, teaching people all over the world the best way to appreciate whisky.

With a discerning group of food and Scotch enthusiasts in Oto Bar, Gunn held a nosing and tasting session for three Scotch whiskies: Johnnie Walker Black Label, Johnnie Walker Gold Label Reserve, and The Singleton of Glen Ord. Gunn walked the guests through the nose, palate, and finish for each of the three Scotch whiskies, as well as their perfect serves.

Towards the end of the Master Class, guests were encouraged to express their own love for Scotch with the “Make your own Perfect Serve” session, allowing them to create 5 different serves with Johnnie Walker Black Label. “The versatility of Scotch allows people to enjoy their drink any way they want it. Whether you drink it neat, on the rocks, in a mixed drink or cocktail - as long as you enjoy it, that’s all that matters,” concluded Gunn.

Everyone can join the movement and get involved by using #LoveScotch and #InternationalScotchDay.

From Feb 8-Mar 15 2017, there are a lot of exciting #LoveScotch events and special offers happening around the metro – check out the JohnnieWalkerPH page on Facebook for more details.

ENJOY JOHNNIE WALKER BLACK LABEL IN 5 DIFFERENT WAYS

1

Neat

30ml (a shot) of Johnnie Walker Black Label

2

On-the-rocks

30ml of Johnnie Walker Black Label with ice

3

Johnnie soda or ginger

30ml Johnnie Walker Black Label

120 ml or top with clear soda or ginger ale ice

4

Johnnie Sour

30 ml Johnnie Walker Black Label

15ml sugar syrup ( equal parts sugar and water)

15ml lemon juice

Shaken and topped with ice

5

Johnnie Apple

30 ml Johnnie Walker Black Label

120ml or top with apple juice

Apple slices optional